Big Country had their first annual High on the Hog Weekend at Two Wheel Tavern in Wolverine, MI. This family-friendly event featured rustic camping, paddling the Sturgeon River, a Cornhole tournament, hog roast, and entertainment.
Originally, the organizers of the event wanted a pop-up or splash page for the event. However, we quickly figured out a stand-alone website was the best route. This allowed the information to be displayed without annoying viewers and creating a sticky area.
This project required the need of a logo, branding, website, digital ad pieces, social media content, and overall integration of the event and sponsors.
It doesn’t happen often… but the logo for this event was chosen within the first round of options. Utilizing the hog image as the “O” brought the entire logo together.
Fonts used: Milk Store
Colors: Black, Red, and White – The red was the same red from the Big Country 102.9 logo
These handbills were professionally printed and available at the radio station’s live appearances. Adding a QR code was a quick way to allow people to access the website quickly.
