I Support The 1% is a group of concerned citizens who have become aware of the economic hardships suffered by many of the military members stationed in our area. They run food drives and a food pantry to help local military members and veterans.
I was contracted to design a logo and watermark, for the non-profit, using an image they were currently using for their promotions. Using Illustrator, I made the image into a vector so it could be scaled to any size. From there, I worked with the head of the board to create the watermark.
There were two options given with distinct differences. From there, I asked what was liked and disliked about each logo. Initially, I was given the title with “1%” being spelled out as “One Percent”. It was decided to try out “1%” to conserve space. The final logo was created in one more working session.
Once the logo was finalized, I was asked to provide a mock-up of letterhead, business cards, and envelopes.