Michigan Festival Events Association (MFEA) is a group of entertainment enthusiasts marketing events and happenings across the state of Michigan. Every spring, the MFEA produces a magazine guide listing events, festivals, fairs, and so much more. It invites people to explore their state and helps give a nudge to different destinations. Ultimately, this guide creates a steady revenue for many areas and towns that would otherwise be sleepy.
I was called on to design the 2020 cover of the MFEA publication. The goal was to be bright and fun while using the 2019 publication as a guide.
MFEA Colors:
Reflex Blue is an Alkali Blue pigment.
CMYK: 100, 72, 0, 0. RGB: 51, 51, 153. HEX/HTML: #333399
369 Green is a medium-dark shade of green or Skittle green.
CMYK: 58, 0, 100, 4. RGB: 105, 172, 32. HEX/HTML: 64A919
I was also asked to create self-promotion advertisements and a billboard to go along with the 2020 scheme.
