This project was visually built from the ground up with a logo concept and marketing pieces. This included print pieces such as the concert poster, double-sided handbills, and backstage lanyards. The Meet & Greet lanyards made great pieces for Autographs from each of the acts! This project could not last alone in print. Web pieces for websites, social media, and emails were created to coordinate the whole campaign.
For entertainment design, all elements have to be exciting and inviting. If the pieces look boring, then it sends a message that the show will be boring. That doesn’t sell tickets.
